The Golden Circle

by Simon Sinek

Why = The Purpose:

What is the reason that your company exists?

How = The Process:

What enables your company to achieve its purpose?

What = The Result:

What products or services do you offer?

5C Anaylsis

• Situational framework to understand your company's current situation.
• • And create an opportunity hypothesis for a new product or an enhanced product.

1. Company:
   Why? How? What?
2. Customers:
   Target market, market segments/size, what goals do they have with our product?, etc
3. Collaborators:
   Suppliers, distributors, retailers, and other externals (Which other people make the product possible?)
4. Competitors:
   Actual and potential competitors and substitues
5. Climate:
   Macro-environmentals like technological trends, cultural factors, regulations, etc.